Sabtu, 31 Juli 2010

[N605.Ebook] PDF Ebook American Literature: A History, by Hans Bertens, Theo D'haen

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American Literature: A History, by Hans Bertens, Theo D'haen

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American Literature: A History, by Hans Bertens, Theo D'haen

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American Literature: A History, by Hans Bertens, Theo D'haen

This comprehensive history of American Literature traces its development from the earliest colonial writings of the late 1500s through to the present day. This lively, engaging and highly accessible guide:

  • offers lucid discussions of all major influences and movements such as Puritanism, Transcendentalism, Realism, Naturalism, Modernism and Postmodernism
  • draws on the historical, cultural, and political contexts of key literary texts and authors
  • covers the whole range of American literature: prose, poetry, theatre and experimental literature
  • includes substantial sections on native and ethnic American literatures
  • explains and contextualises major events, terms and figures in American history.

This book is essential reading for anyone seeking to situate their reading of American Literature in the appropriate religious, cultural, and political contexts.

  • Sales Rank: #2400056 in Books
  • Published on: 2013-12-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.75" w x .50" l, 1.35 pounds
  • Binding: Paperback
  • 320 pages

About the Author

Hans Bertens is Distinguished Professor of the Humanities at Utrecht University and has published mostly on American literature, postmodernism, and literary theory.

Theo D’haen is Professor of English and Comparative Literature at the University of Leuven (KU Leuven) and has published primarily on American literature, postmodernism, postcolonialism and world literature.

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Senin, 26 Juli 2010

[X322.Ebook] Ebook Download Photographs Not Taken: A Collection of Photographers' Essays, by Will Steacy

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Photographs Not Taken: A Collection of Photographers' Essays, by Will Steacy

Photographs Not Taken is a collection of photographers’ essays about failed attempts to make a picture. Editor Will Steacy asked each photographer to abandon the conventional tools needed to make a photograph—camera, lens, film—and instead make a photograph using words, to capture the image (and its attendant memories) that never made it through the lens. In each essay, the photograph has been stripped down to its barest and most primitive form: the idea behind it. This collection provides a unique and original interpretation of the experience of photographing, and allows the reader into a world rarely seen: the image making process itself. Photographs Not Taken features contributions by: Peter Van Agtmael, Dave Anderson, Timothy Archibald, Roger Ballen, Thomas Bangsted, Juliana Beasley, Nina Berman, Elinor Carucci, Kelli Connell, Paul D’Amato, Tim Davis, KayLynn Deveney, Doug Dubois, Rian Dundon, Amy Elkins, Jim Goldberg, Emmet Gowin, Gregory Halpern, Tim Hetherington, Todd Hido, Rob Hornstra, Eirik Johnson, Chris Jordan, Nadav Kander, Ed Kashi, Misty Keasler, Lisa Kereszi, Erika Larsen, Shane Lavalette, Deana Lawson, Joshua Lutz, David Maisel, Mary Ellen Mark, Laura McPhee, Michael Meads, Andrew Moore, Richard Mosse, Zwelethu Mthethwa, Laurel Nakadate, Ed Panar, Christian Patterson, Andrew Phelps, Sylvia Plachy, Mark Power, Peter Riesett, Simon Roberts, Joseph Rodriguez, Stefan Ruiz, Matt Salacuse, Alessandra Sanguinetti, Aaron Schuman, Jamel Shabazz, Alec Soth, Amy Stein, and others.

  • Sales Rank: #1357664 in eBooks
  • Published on: 2012-03-27
  • Released on: 2012-03-27
  • Format: Kindle eBook

Review
They have the power to steal your breath, provoke tears. They might overwhelm and inspire you, bring you to your knees, even.
But they won’t. These moments passed into oblivion, unfixed by the camera ― snapshots that went unsnapped. Now, they’re in a book: a photography book without pictures.
The collection, “Photographs Not Taken,” edited by Will Steacy, features the testimonies of 60 photographers who recount the moments that slipped from their photographic grip, either because they couldn’t take the picture, or wouldn’t. (Peter Moskowitz The New York Times)

Photographs Not Taken is a book about photography in which there is not a single photograph. It’s a collection of essays by 62 photographers about the ones that got away: the images ― burned to memory and conscience ― that, for one reason or another, the photographer could not make.
The photo community has grasped this little book to its bosom. The premise is simple and the emotions expressed, often by big-name photographers ― Jim Goldberg, Emmet Gowin, Todd Hido, Nadav Kander, Mary Ellen Mark, Zwelethu Mthethwa, Sylvia Plachy, Mark Power, Alessandra Sanguinetti, to name a few ― are common to us all. Readers learn that talented photographers experience wobbles just like anyone else, and that photography, as it reflects life, can be a struggle. PNT is now in its second run after the first edition sold out in March.
The 200+ pages of Photographs Not Taken do not focus on amazing light, or compositions missed, but on humanity seen, remembered, cherished, learned and broken. Maybe photography can’t live up to experience. Maybe photography steals away – or sullies – the preciousness of memory. After reading Photographs Not Taken, those moments of hesitation, so warmly shared, are far more arresting than some of the most engaging photographs. As Aaron Schuman speculates, those memories are “perhaps the photographs kept, not taken.” (Pete Brook Wired)

The most thoughtful and provocative book on photography i've read in a long time contains not a single photograph, but it's full of memorable images. For Photographs Not Taken, editor Will Steacy asked 62 photographers to describe the ones that got away - the "mental negatives" that haunt them years later. The results - brief essays, many no more than a page - are unexpectedly eloquent and revealing. (Vince Aletti Photograph Magazine)

No printed images mar this page-turning collection of anecdotes from 62 working photographers. They are men and women like Mary Ellen Mark, Andrew Moore, Laurel Nakadate, Alec Soth, Todd Hido and the late Tim Hetherington, whose cameras are practically extensions of their bodies. Editor Will Steacy asked each to describe an irresistible photo op that they let pass, however great the temptation or ingrained the habit.
Their "mental negatives," as Steacy terms their recollections, bring up a variety of ethical questions that stem from a common predicament: whether to shoot or not -- or, in Hetherington's case, whether to expose an image of the dead to the public or not. Agony, frustration, fear and longing persist throughout. (Linda Yablonsky Artnet)

The book is full of lost moments and missed opportunities, some poignant, some hilarious, some mysterious. (We never find out why Ballen did not photograph inside the witch doctor's house. Was it superstition, or had he simply gone out without his camera?) One of the funniest is told by Matt Salacuse. As a struggling photographer in New York, he was waiting to meet his father in the lobby of the Ritz Carlton Hotel, when he spotted Tom Cruise and Nicole Kidman with their newborn adopted baby. Salacuse went outside and positioned himself by a waiting limo, waiting for the celebrity couple to emerge. Just as he was about to photograph them, Cruise looked straight at him and said calmly: "You're not going to do that." Salacuse writes: "It must have been some crazy Scientologist voodoo mind trick, because I looked at him and said, 'You are right. I am not.' And, I didn't."
Like the others, all that Salacuse was left with from his chance encounter was a story about a great photograph that never happened. Sometimes, as this book shows, that's enough. (Sean O'Hagan The Guardian)

The next time someone criticizes professional photographers as callous and indifferent to their subjects, open this volume to any page at random and read the the thoughtful, soulful words. Reflecting on the photos they do not have, the contributors also reflect on their occasional uneasiness in their role as observers, their relationships with the people they photograph, the meaning of photos in preserving memories and what Nadav Kander calls the times 'you just get an instinct when to put the camera down and be fully present.' (Photo District News)

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5 of 5 people found the following review helpful.
Wisdom for all photographers
By Andrew Ilachinski
The book is a collection of short essays - by a wide range of photographers - about moments in space and time that never became photographs! Oh, how well I (as all photographers can, at one time or another) resonate with those moments. Maybe we've forgotten our camera, or our tripod, or filter; maybe our camera froze at an inopportune moment; maybe the subject of our gaze shifted its position, or flew away, as we were preparing to take the picture; maybe a gust of wind blew that perfectly composed image into the mists of time, or that sudden burst of sun from behind a cloud ruined the perfect exposure.

As a photographer myself, the book made me think of many of my own "Photographs Not Taken" moments; when, even though I was in the right state of mind and soul, and had perfectly well functioning camera and gear by my side, the photograph I wanted to take - the photograph I needed to take - I did not take, and is now gone forever. I vividly recall one particular series of photographs I could easily have taken and never did. It happened between 25 and 30 years ago, when my dad (an art restorer / artist) was still in his prime and worked at home in his upstairs studio. Except for one precious photograph, captured more by accident than design, I do not have any other visual record of my dad working as an art restorer in his studio! This represents the single greatest regret in my life as a photographer (thus far); namely, that I had never trained my eye and camera on my dad while he was still alive and worked in his studio.

Photographs Not Taken contains many stories similar to mine, that range from whimsical, to personal, to tragic. Of course, the book contains no photographs (at least of the conventional variety ;-) and even the typesetting is kept to a bare minimum, the focus being squarely on the stories themselves. But collectively, these wonderful stories teach us what we must do to become better photographers. They remind us that we are - in each and every moment of our lives - immersed in an infinite field of ever-changing extraordinary and timeless images; and the fact that we have or have not a camera, or want or do not want or cannot use it, hardly even matters. Just look, revel in what you feel, and remember.

2 of 2 people found the following review helpful.
What happens to a photo untaken?
By evaB
OK so if a picture is worth a thousand words, how many words is a picture untaken worth? This brisk but captivating collection answers that just question. In thoughtful, short vignettes accomplished photographers recall That Unsnapped Moment in their careers or lives. This book reports on how a photo that never happened occupies the imagination, how it is developed by memory, and rendered in writing. There is some magical imagery and sentence-ing in these collections and it's probably magical because it reminds us that any picture that presumes to capture the "now" becomes instantly elegiac (see Instagram, which fetishizes that transformation). So the perfectly composed moment remembered through the lens of relinquishment becomes even more haunted. It's also fascinating to browse through all the reasons that seasoned photographers miss or choose to miss the perfect shot. I was surprised how different all the disclosures are from each other, and yet how touchingly personal, whether an author is attending the birth of his child or chasing news in Syria.

The writing of some of these compact, punchy essays is so evocative I am encouraged to check out the work of these photographers to see if their snapped photos match the keeness of their observations. Here is Laurel Nagadate: "There is a beauty in not being enough. Sometimes, photographs live in our hearts as unborn ghosts and we survive not because their shadows find a permanence there, but because that thing that is larger than us, larger than the things we can point to, remember, and claim, escorts us from dark into light, we emerge from the flames with no one in our arms, and we never unpack the camera." This collection is a potent tribute to not unpacking the camera but taking the moment anyway. Highly recommended if you take photography or memory at all seriously.

2 of 2 people found the following review helpful.
Compelling and thought-provoking
By In The Loupe
This book really allows you to let your imagination hold hands with these A list photographers as they each eloquently describe a photograph not taken. Simply being out of film, not knowing how to get into the action, respecting a subject's privacy or their own, every essay is a little gem and an insight to the realities and practicalities of this art. Sylvia Plachy's words haunt me: "Diane Arbus would have done it."

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Sabtu, 24 Juli 2010

[V695.Ebook] Download PDF Tactics for TOEIC Speaking and Writing Test Pack, by Grant Trew

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Tactics for TOEIC Speaking and Writing Test Pack, by Grant Trew

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Tactics for TOEIC Speaking and Writing Test Pack, by Grant Trew

Tactics for TOEIC Speaking and Writing Tests Pack is authorized by Educational Testing Service (ETS) and contains official TOEIC items. This complete preparation course will help students develop the necessary skills to do well on the new computer-based Speaking and Writing tests. It focuses on building the range and understanding of language use, and awareness of key-testing strategies needed to get a high score. The Pack includes a Student Book, Class Audio CDs, Key and a Tapescripts booklet.

  • Sales Rank: #1506667 in Books
  • Published on: 2008-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .70" w x 10.90" l, 2.07 pounds
  • Binding: Paperback
  • 263 pages

Review
"Tactics for TOEIC(R) is light years ahead in terms of visual appeal, user friendliness and accessibility of exercises to prepare the skills." Simon Yates, corporate trainer, major multinational company, Japan "Tactics for TOEIC(R) immediately struck me as a well-structured, attractive, and easy-to-use book ... It has a good variety of activities and I was especially impressed by the "learn by doing" section as an alternative/supplement to the usual test practice exercises common in most TOEIC(R) preparation books." Benedict Rowlett, Meiji University, Japan

About the Author
Grant Trew has been working in the field of EFL for nearly 20 years as a teacher, trainer and materials developer in the UK, the Middle East and Japan. He has a particular interest in the field of language assessment and has designed both oral and written test instruments for a number of institutions. He is a trained item writer for the TOEIC test and has been an oral examiner for Cambridge ESOL exams. He is the author of the Tactics for TOEIC Speaking and Writing Tests and Tactics for TOEIC Listening and Reading Tests.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Perfect for preparing for the test!
By Chisato
I bought this book to study for the TOEIC speaking & writing test. There are 2 chapters for each type of question like speaking test has 6 types of questions so there are 12 chapters for speaking section. First I thought it would explain something too easy and something I already knew. But, as you go to more difficult/complex questions, it has a lot of good points and tactics. You can learn how to answer each question!
Audio CDs are good for listening to the speaking questions in advance for the test but the sample answers were not really useful for me; they seemed so simple and were given a high score answer.
All in all, I recommend this book for people who will take the test, especially people who will take it for the first time.

0 of 0 people found the following review helpful.
Good book for Toeic new learner
By Amazon Customer
Not too much comment about the quality/content of the book except for my 5-star mark herein, just one annoying detail about the way CDs sticking in the back. It's too much sticky that I almost broke the disk when trying to take it out as no space to move in/out

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Kamis, 22 Juli 2010

[B986.Ebook] PDF Download Syntax: Structure, Meaning, and Function (Cambridge Textbooks in Linguistics)

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  • Published on: 1707
  • Binding: Paperback

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Syntax: Structure, Meaning, and Function (Cambridge Textbooks in Linguistics) PDF
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Minggu, 18 Juli 2010

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Kamis, 15 Juli 2010

[J710.Ebook] Ebook 12 Weeks to Better Than Ever: The Workout Guide to Navy SEAL Breakthrough to Master Level Fitness, by Mark DeLisle

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What exactly is the basis for the Catholic Churchs belief in the role of the Pope What does the Catholic Church mean when it teaches that the Pope is Christs Vicar on earth And what does this teaching mean for Christians of other faith traditions Robert Stackpole STD addresses thoughtprovoking questions in his book St. Peter Lives in Rome which has been rereleased in this expanded and revised edition. Dr. Stackpole presents new evidence of support from the early Christian era for the papacy and even includes a timeline entitled Important Dates in the Early Story of the Petrine Primacy. Readers will be fascinated by this study that clears away misunderstandings about the papacy and clarifies its foundations in Scripture and early Church history.

  • Sales Rank: #2932983 in Books
  • Published on: 2002-12-25
  • Original language: English
  • Dimensions: 10.75" h x 8.25" w x .25" l,
  • Binding: Mass Market Paperback
  • 64 pages

From the Publisher
Breakthrough To Master Level Fitness along with 12 Weeks To Better Than Ever should be purchased together. One compliments the other. Breakthrough provides the knowledge and exercises, while 12 Weeks provides your check off list and progress charts.

About the Author
na

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3 of 3 people found the following review helpful.
Good, but achievable?
By Wei Lin
Hello,

I would first of all like to offer some insight into Benjamin Banks' review - which is negative, but completely understandable. This book, 12 weeks to better than ever, is a COMPLIMENTARY book to another one of Mark's books - Master Level Fitness. That is the book where it actually explains the different exercises complete with pictures. 12 Weeks to Better than Ever is a program that is divided into 3 levels - beginner, intermediate, and advanced with each being 12 weeks long - in this book no explanations of exercises are given - only which exercise to do, and how many repetitions to do them, day by day outlined in specific detail.

The drawback to this program is that not everybody will be able to follow the 12 week program without hitting a plateau. There are built in routines to try to avoid plateaus, but they are still inevitable if you follow the book to the tee. In addition, at master level the repetitions get ridiculously high - nearing 500 pullups and 500 pushups in a single workout! This is obviously too time consuming for the average individual, but I am sure there are some athletes willing to test themselves with this.

For those of you who already own this book and have been frustrated, and given up, here's what I recommend. The instructions say to allow only 15-30 seconds rest in between sets. I advise you to take as much time as necessary. This way you will increase your volume and be able to improve at your own pace. Those of you who have the book will understand what I'm talking about.

For those of you interested in Navy SEAL fitness, I highly recommend Stew Smith's Complete Guide to Navy SEAL Fitness. I feel that it is more doable and more interesting than this program. Even though Mark's program starts out easier than Stew's it ends up being harder ten-fold by the end of the program. So I would recommend doing Stew's book first, then going to this book if you are still interested in high repetition calisthenics.

14 of 17 people found the following review helpful.
Very poor effort , Mark!
By Benjamin Banks
I had Mark's first book; it was a good program; so I ordered this thinking he had some new stuff added since it was 10 years from the last book. WRONG! This is a disappointing waste of money and time. First, no illustrations of the excercises since I forgot what some were( and he gives them crazy names too) , secondly, he just devotes a couple of paragraphs to "rah, rah you can do it" philosophy and nutrition. The book ends up being book of charts to check off as you go thru his "program". Then he pitches some supplements he obviously owns thru a company. Very disappointing...not up to the SEAL creed of performance I say.And he doesn't include swimming in the program. Do yourself a favor..don't waste you money. If you are famaliar with the pyramid method of working out, do that and increase the reps as you need too.

11 of 12 people found the following review helpful.
Very Helpful
By keith
Very good book and worth buying. You may want to buy two because I use mine like a log book and its a 12 week program. Its a tweleve week program broken down to begginer, intermediate, and advance so all will like it. I highly recommend any of Mark DeLisle books as great buys.
All of his workouts are designed to give like he states a "triathlete" body profile, not a bodybuilder profile. If your looking for practical fitness this is the place to start.

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Rabu, 14 Juli 2010

[K702.Ebook] Download Ebook Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series), by Allan J. Kimmel

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This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber.


Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

  • Sales Rank: #3377225 in Books
  • Brand: Brand: Routledge
  • Published on: 2003-10-03
  • Released on: 2003-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .61" w x 6.00" l, .79 pounds
  • Binding: Paperback
  • 272 pages
Features
  • Used Book in Good Condition

About the Author
Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris) and is a returning visiting professor at Universit� Paris IX-Dauphine (Paris). He has authored three books on research ethics and edited a special issue of Psychology & Marketing on deception in marketing research and practice, in addition to having written several articles and chapters for business and psychology publications.

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Selasa, 13 Juli 2010

[W270.Ebook] Download PDF Eagles - Guitar Chord Songbook (Guitar Chord Songbooks), by The Eagles

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Eagles - Guitar Chord Songbook (Guitar Chord Songbooks), by The Eagles

(Guitar Chord Songbook). "Take It Easy" with 40 familiar songs from the Eagles in arrangements featuring complete lyrics, chord symbols, and guitar chord diagrams. Songs include: Already Gone * Best of My Love * Desperado * Get over It * Hotel California * I Can't Tell You Why * Life in the Fast Lane * One of These Nights * Peaceful Easy Feeling * Take It to the Limit * Witchy Woman * You Belong to the City * and more.

  • Sales Rank: #530574 in Books
  • Brand: Hal Leonard
  • Published on: 2014-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .28" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 112 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
It's too small. I didn't read the physical description ...
By Latent-Polarbear
It's too small. I didn't read the physical description but who expects a half size book when it's sheet music?

1 of 1 people found the following review helpful.
Mostly words and chords are correct and easy to follow
By godowd
I loaded this on Kindle for my Android tablet...now I can sing Eagles hits with my guitar! /nicely laid out on the tablet! Hardest thing is getting back to the Table of Contents to queue up a different tune. Navigation problem, but I am still trying to resolve. Maybe operator error....Otherwise this book is a hit! Mostly words and chords are correct and easy to follow...well done

0 of 0 people found the following review helpful.
Excellent selection and easy playing.
By Randall G. Rich
Excellent selection of the best of the Eagles. Easy to play provided you memorize the slightly modified cords. At the top of each song is picture of the cords used for the entire song. From there on, its just lyrics with cord name about the words. You may want to modify or change some of the cords back to the actual cord.

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Senin, 12 Juli 2010

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Go Snowboard, by Neil McNab

For everyone ready to take on a new sport, to engage in competition, and to carve out a new physique, the Go Series is a coach, rulebook, and starter kit-all rolled up into one fast-paced an innovative package. These step-by-step book-and-DVD packages give readers all the knowledge, instruction, advice, and encouragement they need to get up and go!

  • Sales Rank: #2575002 in Books
  • Brand: Brand: Dorling Kindersley Publishers Ltd
  • Published on: 2006
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .51" w x 6.14" l, .82 pounds
  • Binding: Flexibound
  • 160 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great and essential instruction for the beginner
By Harry Littell
I don't snowboard, but my son does and the first time he went out he hurt his knee and could not get off the bunny hill. I found this DVD searching on Amazon and was influenced by the favorable reviews. He took it, read it, and watched the DVD several times.

Then the next time he went out, he went with a friend who is a seasoned snowboarder and simply took off. He told me after watching it what a difference it made in a number of ways by solving questions and showing him techniques that he had struggled to learn before watching this.

This DVD set provided him a firm foundation that he just did not get without it. It took his fears and apprehensions away and made for a very fun experience where he was before close to giving up. This was a huge bang for the buck. Say you get it for someone and they don't really care for it, you still can't lose as they will get something very valuable and enduring from it.

There is no substitute for proper form and technique and this DVD lays out that foundation very nicely and methodically, with a clear focus on safety and enjoyment.

2 of 2 people found the following review helpful.
Great book, even better Video
By Fwebb
The only snowboard source I've found that actually helped me "get" the movements and balance needed to control the board. On the actual snow, I could somewhat reproduce what I had seen in the excellent, well focused video. I'm not a particularly athletic person or fast physical learner, but I feel this book helped me learn faster than I would have otherwise.

0 of 0 people found the following review helpful.
Very, very good....
By Amazon Customer
You can have friends teach you, and you can even take lessons, but unless the person ARTICULATES what you have to do and what you should expect in clear language that you can APPLY during your practice, it is all for naught. This book and DVD does just that. I had just begun to carve on the green slopes when I knew I was doing something that was just not correct, especially when going heel to toe. The four point control technique this book describes was a breakthrough, by the end of the second day using it I could competently do blues and at least safely attempt blacks (East Coast, I might add). Highly recommended.

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Jumat, 09 Juli 2010

[X492.Ebook] PDF Ebook The Soul Seekers Series Collection 3 Books Set , by Alyson Noel, (The Soul Seekers Mystic, The Soul Seekers Fated and The Soul Seekers Echo

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The Soul Seekers Series Collection 3 Books Set by Alyson Noel, Titles in This Set The Soul Seekers Mystic, The Soul Seekers Fated, The Soul Seekers Echo.

  • Sales Rank: #2503726 in Books
  • Published on: 2015
  • Binding: Paperback

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Kamis, 01 Juli 2010

[V902.Ebook] Download PDF Content Strategy for the Web, 2nd Edition, by Kristina Halvorson, Melissa Rach

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Content Strategy for the Web, 2nd Edition, by Kristina Halvorson, Melissa Rach

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

  • Sales Rank: #61951 in Books
  • Brand: Halvorson, Kristina/ Rach, Melissa/ Cancilla, Sarah (FRW)
  • Published on: 2012-02-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .60" w x 7.00" l, 1.06 pounds
  • Binding: Paperback
  • 216 pages

Review
"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards

"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM

"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web�

"This book is�the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability

"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules

“This is the go-to handbook for creating an effective content strategy. The Post-it� notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

About the Author

Most helpful customer reviews

20 of 22 people found the following review helpful.
Not helpful for start-ups or small, lean, fast ...
By motokokusanagi
Not helpful for start-ups or small, lean, fast groups of people building a content strategy from scratch. Made for large corporations with existing content and who need to persuade layers of people.

22 of 25 people found the following review helpful.
Our Mission -- "Save the content, save the world."
By Gretchen Newby
About a year ago, a web designer recommended that I read "Content Strategy for the Web" by Kristina Halvorson. Although the designer was very enthusiastic about the book, I felt my nightstand was already overloaded with "must reads," and I politely declined. What a mistake!

There is a bright side. By waiting a year, I was able to read the second edition of "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach. This book is compelling, entertaining, visionary, instructive, applicable and needed. I'm a Marketing Director, and I've made this required reading for my web team and writers. I've also shared highlights with my boss and my boss' boss.

I'm joyfully spreading the word about the importance of web content. Content needs to be considered at the beginning and throughout the web development process. Good content improves SEO, increases web traffic, establishes your brand, and works with the site design and architecture to create an engaging and satisfying user experience that promotes customer relationships and repeat business. See how important content is?

This book will lead you step-by-step through web content production, process, implementation, and maintenance. The book is very thorough, consistently logical, and surprisingly funny. I suggest you read it with a highlighter, but this is more than a "how to" book. It's a revolution, and it will completely change your view of web development. I would also buy two copies of the book because you will want to share it, and you won't want to give your copy away.

6 of 6 people found the following review helpful.
Very good, but lacking in report examples
By David ODonnell
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.

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