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“Jonah Berger conoce mejor que nadie en el mundo sobre lo que hace que la informaci�n se viralice.” Daniel Gilbert.
Profesor de Psicolog�a, Harvard College y autor de
“Tropez�ndose con la Felicidad”. �Por qu� ciertos productos e ideas se vuelven virales?
Este nuevo libro revolucionario, ya traducido en diecis�is idiomas, explica los seis principios para crear productos e ideas virales.
El boca a boca no depende de la popularidad de la persona que habla o del medio por el que se transmite el mensaje. Se trate de un tuit o de una conversaci�n en persona: el contenido viral comienza con el
mensaje mismo.
Sobre la base de su propia investigaci�n original, corroborada por la de otros expertos en marketing, ciencias sociales y negocios, Jonah Berger ha desagregado los elementos de la elaboraci�n de contenido viral y los ha dividido en seis principios, los seis pasos para generar el boca a boca:
- Moneda Social - P�blico
- Disparadores - Valor Pr�ctico
- Emoci�n - Historias
Contagio aplica los principios cient�ficos de la transmisi�n social para explicar las situaciones cotidianas y responder la pregunta: �por qu�
hablamos de algunas cosas y no de otras?
- Sales Rank: #1177561 in eBooks
- Published on: 2013-07-25
- Released on: 2013-07-25
- Format: Kindle eBook
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