Rabu, 24 Februari 2010

[F654.Ebook] Free PDF Textiles for Cold Weather Apparel (Woodhead Publishing Series in Textiles)From Woodhead Publishing

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Cold weather can be a potential hazard to human health, adversely affecting physiological functions, work performance and wellbeing. Designing suitable apparel for cold environments is therefore a complex task. Textiles for cold weather apparel reviews the principles, materials and requirements of cold weather apparel and will stimulate ideas for future innovation and improved end performance.

The first part of the book covers the fundamental scientific issues and types of materials suitable for cold weather clothing. Topics include how to achieve comfort and thermoregulation in cold weather clothing as well as the use of coated and laminated fabrics. It also discusses design and ergonomic aspects such as designing for ventilation. Part two discusses ways of evaluating cold weather clothing, including standards and legislation governing cold weather clothing and laboratory assessments. Part three concludes with applications including cold weather apparel for the military and footwear for cold weather conditions.

With an array of international contributors, this book is a valuable reference for producers, manufacturers, retailers and all those wishing to improve and understand developments in cold weather apparel.

  • Reviews the principles, materials and requirements of cold weather apparel
  • Discusses design and ergonomic aspects including ventilation and insulation
  • Examines methods used to evaluate cold weather clothing as well as standards and legislation in practice

  • Sales Rank: #2882169 in Books
  • Published on: 2009-10-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.00" l, 1.70 pounds
  • Binding: Hardcover
  • 432 pages

About the Author
Dr John T. Williams is a Senior Lecturer in the Textiles Engineering and Materials (TEAM) group, De Montfort University, UK. He has published numerous scientific papers and several book chapters dealing with protective clothing. Dr Williams has also presented numerous academic lectures internationally. He is a member of many groups including Euratex and TechniTex.

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[A609.Ebook] Free PDF Contagio: el poder del boca a boca en la comunicación viral: 1 (Spanish Edition), by Jonah Berger

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Contagio: el poder del boca a boca en la comunicación viral: 1 (Spanish Edition), by Jonah Berger

“Jonah Berger conoce mejor que nadie en el mundo sobre lo que hace que la informaci�n se viralice.” Daniel Gilbert.
Profesor de Psicolog�a, Harvard College y autor de
“Tropez�ndose con la Felicidad”. �Por qu� ciertos productos e ideas se vuelven virales?
Este nuevo libro revolucionario, ya traducido en diecis�is idiomas, explica los seis principios para crear productos e ideas virales.
El boca a boca no depende de la popularidad de la persona que habla o del medio por el que se transmite el mensaje. Se trate de un tuit o de una conversaci�n en persona: el contenido viral comienza con el
mensaje mismo.
Sobre la base de su propia investigaci�n original, corroborada por la de otros expertos en marketing, ciencias sociales y negocios, Jonah Berger ha desagregado los elementos de la elaboraci�n de contenido viral y los ha dividido en seis principios, los seis pasos para generar el boca a boca:
- Moneda Social - P�blico
- Disparadores - Valor Pr�ctico
- Emoci�n - Historias
Contagio aplica los principios cient�ficos de la transmisi�n social para explicar las situaciones cotidianas y responder la pregunta: �por qu�
hablamos de algunas cosas y no de otras?

  • Sales Rank: #1177561 in eBooks
  • Published on: 2013-07-25
  • Released on: 2013-07-25
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Five Stars
By M. Larriva
Exclente libro! Todo Marketero debe leerlo!

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Jumat, 05 Februari 2010

[C163.Ebook] Free Ebook International Human Resource Management (with CourseMate and eBook Access Card), by Peter J Dowling, Marion Festing, Allen Engle

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International Human Resource Management (with CourseMate and eBook Access Card), by Peter J Dowling, Marion Festing, Allen Engle

Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter structure and a new chapter on the cultural context of IHRM. The focus on expatriates has been balanced with a stronger global management emphasis throughout. The content also reflects the current economic climate, including greater coverage of turbulence for IHRM and issues of employee separation. There is also expanded coverage of business ethics, outsourcing, emerging markets and small medium enterprises. In addition the new edition includes a wealth of case study material and class discussion material. A fully tailored CourseMate and Instructor's website will also be available to adopters. MARKET: Dowling et al is a core textbook for "International HRM" modules (IHRM) as taught at intermediate and postgraduate levels on all HRM programmes and the majority of broad-based business programmes. It is also used on some "International Management" modules. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.

  • Sales Rank: #92936 in Books
  • Published on: 2013-02-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x .60" w x 7.60" l, 1.54 pounds
  • Binding: Paperback
  • 400 pages

Review
Preface Chapter 1 Introduction Chapter 2 The Cultural Context of IHRM Chapter 3 The organizational context Chapter 4: IHRM in Cross-Border Mergers & Acquisitions, International Alliances and SMEs Chapter 5 Sourcing human resources for global markets - staffing, recruitment and selection Chapter 6 International Performance Management Chapter 7 International Training, Development & Careers Chapter 8 International compensation Chapter 9 International industrial relations and the global institutional context Chapter 10 IHRM Trends and Future Challenges Cases: Case 1. Spanning the Globe by Allen D. Engle, Sr. Case 2. Quality Compliance at the Hawthorn Arms by Allen D. Engle, Sr. Case 3. Wolfgang's Balancing Act by Marion Festing and Allen D. Engle, Sr. Case 4. Strategic Forecasts and Staffing Formulation: executive and Managerial Planning for Bosch-Kazakhstan by Marion Festing and Manfred Froehlecke Case 5. Just Another Move to China? The Impact of International Assignments on Expatriate Families by Yvonne McNulty Case 6. Expatriate Compensation at Robert Bosch GmbH: Coping With Modern Mobility Challenges Ihar Sahakiants, Marion Festing and Manfred Froehlecke Case 7. Balancing Values: An Indian Perspective on Corporate Values from Scandinavia Martine Cardel Gertsen and Mette Zolner Case 8. Local and International: Managing Complex Employment Expectations by Maike Andresen Appendix: Research in IHRM Glossary Index

About the Author
Peter J. Dowling (Ph.D, The Flinders University of South Australia) is a Professor of Human Resource Management at La Trobe University. He has co-authored a number of books and has written or co-authored over seventy journal articles and book chapters. He serves on the editorial boards of International Journal of Human Resource Management, Journal of World Business, Management International Review, Journal of International Management, Thunderbird International Business Review, Asia Pacific Journal of Human Resources, Journal of Management & Organization and ZfPGerman Journal of Human Resource Research. Peter is President of the International Federation of Scholarly Associations of Management (IFSAM), a Vice-President of the Australia & New Zealand International Business Academy, a Life Fellow of the Australian Human Resources Institute and a Senior Research Affiliate of the Center for Advanced Human Resource Studies at Cornell University. Former roles include past National Vice-President of the Australian Human Resources Institute and editor of Asia Pacific Journal of Human Resources (1987-1996).

Marion Festing is Professor of Human Resource Management and Intercultural Leadership at ESCP-EAP European School of Management in Berlin, Germany. Her previous appointments include the University of Paderborn, Germany, and she has gained educational, research and work experience in France, Australia, Tunisia, Taiwan, and the U.S. Dr. Festing's current research interests focus on transnational HRM strategies, global careers, and global compensation. Her publications include a book on strategic international human resource management (Strategisches Internationales Personalmanagement, 2e) and a co-authored text on international human resource management (Internationales Personalmanagement, 2e). In addition, she has written or co-authored more than 50 book chapters and journal articles, as well as published in such international journals as Management International Review, Economic and Industrial Demography, European Management Journal, and International Journal of Globalisation and Small Business. Dr. Festing serves on the editorial boards of Career Development International, Journal of Management & Organization, International Journal of Globalisation and Small Business, ZFP-German Journal of Human Resource Research, and Zeitschrift F�r Management. In 2006, Dr. Festing served as co-chair of the IHRM track at the IFSAM conference in Berlin. She received her Ph.D. from the University of Paderborn.

Allen D. Engle, Sr. is a professor of management in the College of Business and Technology at Eastern Kentucky University, where he has taught courses in management, human resource administration, organizational behavior, organizational theory, and international management. He also has been a visiting lecturer at the FHS - Hochschule F�r Technik, Wirtschaft und Soziale Arbeit, St. Gallen in Switzerland, and a visiting professor of international management at the University of Pecs in Hungary. Dr. Engle is a national and regional professional member of World at Work (formerly the American Compensation Association) and the Society for Human Resource Management, as well as a longtime member of the U.S. Academy of Management. His research interests are in the topic areas of compensation theory and practices, leadership and organizational change, job analysis, managerial competencies, and organizational design -- particularly their impact on multinational firms. Published in regional, national, and international academic journals, Dr. Engle has presented academic papers at conferences in the U.S., Australia, Canada, Estonia, Germany, Hungary, Ireland, Slovenia, Spain, and the United Kingdom. He also has consulted for regional firms and presented professional seminars in the areas of performance appraisal systems, executive team building, strategically responsive compensation systems, intercultural management issues and organizational change. He received his D.B.A. from the University of Kentucky.

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The book was very good and as promised, the cost of delivery makes further purchases prohibitive to AUS

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